As we all know, Denmark assumes the Presidency of the Council of the European Union 1 January 2012. Throughout the six months that the Presidency lasts, Denmark will lead the way in driving European cooperation forward together with the permanent European stakeholders.
The advertising agency Kunde & Co has designed a visual identity including a logo for the Danish EU Presidency to be used in the communication activities of the Presidency.
“The EU Presidency represents a unique opportunity for Denmark to contribute to finding solutions to the challenges that Europe is facing, including ensuring that we come out of the debt crisis with a future-oriented focus on growth opportunities. The Presidency logo expresses the dynamism that we will work to bring to Europe," said Minister for European Affairs Nicolai Wammen and continued:
"At the same time, the Presidency means that there will be international attention on Denmark, something which we must take advantage of to highlight Danish strengths. To this end, the logo is an expression of the proud Danish tradition within the field of design, for which we are know throughout the world”.
Use of the Presidency logo and the visual identity are, in principle, restricted to the state administration. However, host cities of official meetings, organisations in host cities, official sponsors as well as other stakeholders may use the official Presidency logo by agreement with the Ministry of Foreign Affairs of Denmark.
In spring, the Ministry of Foreign Affairs of Denmark, in cooperation with the Danish Design Centre, arranged a design competition for a visual identity including a logo for the Danish EU Presidency in 2012. The advertising agency Kunde & Co won the competition and over the summer they worked to draft a design manual with guidelines for the practical implementation of the visual identity.
The logo, eu2012.dk, is a dynamic visual narrative of Denmark’s EU Presidency in the beginning of 2012. The transfer of the Presidency is illustrated through the double symbolism between the numbers 1 and 2, which both illustrates that Denmark is now assuming the Presidency and signals the six months’ duration of the Presidency.
The logo also signals the dynamic that exists in EU cooperation – cooperation that is constantly changing and being renewed. Many major EU policies are to be negotiated during the Danish Presidency, and Denmark will, among other things, strive to ensure that EU policies are future-proofed up to 2020, to the benefit of the citizens of the EU.
Thus, the logo also signals that development in and around Europe is not standing still and that we need to work to renew and expand the cooperation in Europe so that it can handle the challenges of the future. Finally, the logo also signals openness and cooperation – values that are crucial for a successful Presidency.
The logo highlights the Danish colours, red and white, and at the same time emphasises one of the Danish strengths in Europe and the world, the Danish tradition for design.
Use of the Presidency logo
The logo and the visual identity for the Danish Presidency of the EU in 2012 are the property of the Ministry of Foreign Affairs of Denmark and may not be used without the permission of the Ministry of Foreign Affairs of Denmark. Use of the logo and other elements of the visual identity must be in accordance with the guidelines as set out in the design manual for the Danish Presidency logo.
The manual is intended for everyone who is to work with the Danish EU Presidency’s visual identity and defines the basic elements: the logo, the colour palette and the typeface, and how the logo is to be used, for example on banners, stationery and in e-mail signatures.
As of today, public stakeholders, enterprises and civil society representatives can apply for access to the design manual via the website www.visualidentity.um.dk.
For additional information on the use of the logo and the design manual, please contact the Ministry of Foreign Affairs of Denmark, Public Diplomacy and Communication.
For other questions, please contact:
Team leader/Public Diplomacy and Communication (PDK)
Ministry of Foreign Affairs of Denmark
+45 3392 0000